About
Did you ever wonder where a struggling student like Peter Parker got those custom-branded spider-tracers? Or how Batman replaced his sidekicks so quickly? Or why those superhero team-ups occur so coincidentally?
Well, wonder no more.
Welcome to The Hero Business, where super-powered promotion is all in a day’s work.
The series revolves around an agency that serves the superhero community. But the battles raged inside this office can rival the flying fisticuffs of its clientele. Under the humorous hijinks, desperate co-workers are harboring deep, dark secrets. And when the dirty details are exposed, they just may doom the company before the next crossover season!
The Hero Business is “The Avengers” meets “The Office” – equal parts satirical sitcom, superhero saga and ongoing soap opera. See why Bleeding Cool describes it as “an impressive piece of revisionist satire,” and Comic News Insider hails it as “really, really funny.”
Bill Walko here. I’m the creator, writer and artist behind The Hero Business. Launched in 2010 as a webcomic, it has garnered a dedicated fan following as well as critical acclaim.
The series marks my first push into self-publishing. Having spent most of my career as a graphic artist and illustrator, I really wanted to create a humor-based comic book that celebrated the fun side of super-heroics.
Inspiration struck when I thought of melding my marketing experience with the world of costumed crusaders. What if there was a marketing agency just for superheroes? An entity that arranged those seemingly accidental team-ups? An agent negotiating your center spot in super-team group shots? A crisis management expert to cover up the less-than-heroic antics of the world’s greatest heroes? Much like real life, these super celebrities would be backed by a clever (and sometimes unscrupulous) unseen marketing machine.
That’s when the name hit me: The Hero Business. The comic, inspired by a marketing career and a lifetime of comic book reading, instantly started to write itself. After all, with great power comes great marketability.
Hey man, I just wanted to say that I’m loving the idea of this comic. I’m a big nerd and love superheroes but one of my good friends is really into PR and marketing and doesn’t get comics – finally there is a comic that we can both enjoy and get a kick out of. Thanks
Cool! I try to gear the comic to appeal to non-comic-fans, too. I think everyone understands the notions of celebrities, branding and reboots these days! It’s all connected, y’know?
I just read the entirety of your web comic and subscribed to see the new stuff and I just love it. I work in marketing as well so this is amazing for me. Please keep up the great work!
awesome! and, welcome!
I just discovered your comic via the swell folks at Neatorific. The Hero Business is a fun strip – I give it two paws up!
Welcome to the biz! 🙂
I just found your comic and am enjoying it immensely. I’ve read a bit about the more business-y side of supers before now (the ever-popular Evil Inc webcomic and the Interviewing Leather series). It’s nice to get another view from the PR perspective, especially since it’s a nicely tongue-in-cheek one. 😉
welcome aboard! And, thanks!
Glad I’ve been following this comic for a while now! Two years and going strong! Just wanted to pass along that I’m doing a second Hero Business cartoon fancast on comicbookmovie.com, this time a treatment of the first four episodes of the show based on your first four completed stories.
i seem to have been bit by my pet radioactive toaster. now every time i tuch bred it goes all toasty on me. any one in you comic got a cure? :l
>where are you getting the money to make rent?
If you play DCUO, you pick your enemies’ pockets after the battle. 🙂
Hey there!
Met the brilliant mind behind this comic at GraniteCon. I was Avatar Aang. My girlfriend was the one who bought the book but I absolutely loved it. Can’t wait to read Season 2!
YES! Awesome. Welcome to my madness. Really enjoyed GraniteCon!